Do you have a business that you would like to increase its revenue and be recognized worldwide? Then you need to know and follow these 8 essentials when optimizing your website.
The Search Engine Optimization (SEO) is the process on how your website will be visible on search engine pages or also known by professionals as SERPs. Here below is the perfect guide for you when optimizing your website.
1. Build A Great Website
To make your website that your customers will love, create the following pages:
• Contact page
• Services page
• About Us page
• Homepage that will feature your best services that you would like to offer them
Do not place any dummy texts to your website; your customers might consider your website as a dummy. Your website serves as your online portfolio too so make the best out of it.
2. Content Is The King
Content is more important than any visual images you have to your website, it’s the most powerful tool you can use against your competitors. Make it a point to answer every question of your customers particularly the what, where, when and how. Content helps to boost your brand awareness and generate leads and sales, make it a habit to produce content that are totally unique. Plagiarism will not place your website any higher on search engines like Google, Bing, and Yahoo.
3. Image Optimization
Image optimization can be done by simply putting the title of your article on the alt attribute of every photo you upload. If your photos are big enough that will make your website loads slower you can use free online image compressor like Image Optimizer, Optimizilla, and Tiny JPG.
4. Use Meta Description
This is the short description you will see under your site title when your try to look your business on search engines. It summarizes your website on what does it contain, it plays the vital role to increase your CTR or also known as Click Through Rate. If you have enticing and attractive Meta description, you can expect more visitors to engage with your site as well as web visitors turn to customers. The ideal number of words for meta description is 155 or less.
5. Get Your Site Mobile-Friendly
Mobile-friendly websites have a higher chance to be found online, this year there are 67% business and site owners who prefer their site to be mobile-friendly. Customers are now browsing through their mobile phones since it’s more convenient and handy while they travel or stuck in traffic.
6.Avoid Too Many Ads
We all know the fact that site owners tend to feature ads and get revenue every end of the month, but you must also consider that not every customer that visits your website will get a hang of it. Too many ads on your website lead your customers to leave and close their browsers simply because, instead of getting information on your services or about your business those ads easily irritates them.
7. Move Your Site to HTTPS
To maintain your ranking in search engines, you must move your site from HTTP to HTTPS, the letter “S” in HTTPS means security, for 2016 Google wants more secured website. Purchasing a domain name and web hosting is very easy especially if you have money for it. By moving your site from HTTP to HTTPS, it means your site is more secure and less chance of hacking.
8.Increase Your Site Speed
If you want to get a higher ranking in search engines you might want to increase your site speed. 47% of customers expect your website to load as fast as two seconds, and if not you’re losing the competition against your competitors. Who likes slow websites anyway?
These are just the basic essentials when optimizing your site when you learned how to follow these easy steps you will never go wrong. You can assure that you will be able to see your sites eventually ranking in search engines bit by bit.