If you want to know how to attract potential clients through your website, you’ve landed on the right page. We understand that time is of the essence; we would not discuss hundreds of ways to get clients that will not guarantee success.
In fact, here are the proven and tested ways to attract potential clients through a website:
1. SEO
This is also known as search engine optimization. You need to rank better in Google, Bing, Yahoo, and any other search engines you have in your country. You must take over your competitor’s place in search engines by using proper keywords. Remember, if you are going to use keywords, do not use any terms just for the sake of ranking. Use keywords that best describe the core of your services. Insert relevant content on your website; this will serve as your virtual tour.
2. Update Your Directory Listings
Listing your business online in directories is one of the link-building strategies you must include. This listing helps those people, specifically your target customers, get to you, find you, and eventually reach out to you for purchasing purposes.
3. Offer Irresistible Discount
It is proven that when a certain business offers a discount, especially one that is available only for a limited time, this will encourage customers to get in line first. Thinking that they must take advantage of the promo since it’s only available for a short period of time. By doing this, you will not only gain new clients but also traffic to your website.
4. Feature Your Previous And Current Clients
Be proud of your projects as well as the clients; you have worked so hard to gain their trust. One of the reasons some of the businesses out there succeed is that they are not conservative in terms of releasing their projects live on their website. Featuring your reputable clients and projects will attract more customers through your website, which will encourage them to trust and test your capabilities.
5. Remove Ads
Not all websites are meant to have ads on them; if you’re running a service website, there is no need to implement paid ads that will give you revenue every month. This will kick your visitors out of your website because it is irritating to their eyes.
6. Answer And Follow Up
If you want to keep and get more clients through your website, you should not ignore those emails and inquiries in your inbox. Learn the art of responding to each and every email, regardless of whether their query will only give you a small amount of money. Remember, every dollar counts.
